Creating a Ghost Restaurant

Brand strategy and brand creation for the new ghost kitchen in Berlin city. Rice ‘n’ rice is a new in-trendy sushi restaurant. You might have not seen it in the city yet, don’t freak out, this is because Rice ‘n’ Rice is a virtual restaurant. Shocked, right? Curious, I guess. Inspired by Japan being “The Land of the Rising Sun” we came up with the naming, the brand personality and TOV, the logo, the colour palette, the art direction, the content and the SoMe launch strategy and, overall, the whole creative direction of the brand.