LIEFERHELD: GROWING ORDER – LOW PRICES AT HIGH QUALITY
Lieferheld, the German brand of Delivery Hero, sought to boost sales by attracting new customers with affordable, high-quality meals. The €5 menu campaign was designed to offer a simple, enticing proposition to customers, using visually relatable and appealing advertising to highlight the value of the meals.
Creative idea:
The goal was to reach a broad audience by showcasing a variety of cuisines, making the experience feel both accessible and tailored to different tastes. Custom photography was created to bring the food to life, complemented by bold red typography to emphasise the delicious offer. The combination of vibrant imagery and striking text aimed to resonate with customers and make the €5 menu the highlight of their day.
Marketing Campaign:
→ Out-of-home (OOH) and digital OOH (DOOH)
→ Performance marketing
→ Paid social and organic campaign
→ CRM visuals
→ Onsite and in-app visuals
Results:
Increase in conversion rates on Lieferheld’s platform
Growth in order volumes during the campaign
Role: Art direction. Design
Team:
Art Direction: Gareth Fox / Paula Carbonell
Photography: Marvin Hong Yong Kim / Delivery Hero Central Team
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