Increasing Brand Awareness

Pokéd, an Exclusive Brand from Delivery Hero, offers a break from the fast-paced city life in calm cabins amidst nature. To increase the awareness of the new brand on the platform, we worked on a brand strategy and a 360° campaign. Using ASMR as a narrative technique, we created the first digital campaign ever for Pokéd on Delivery Hero. Focusing on the five senses, we empower to enjoy the food differently, focusing on the forgotten and unusual senses when eating: hearing, sight and touch. 360° Marketing Campaign: → TV Advertising → Paid Social Marketing → Influencer Marketing Strategy → Social Media Organic → Tik Tok Launch Results Awareness +10% increase in platform search. + 60% increase in sessions. Positioning Positioned in "Top 15 KA Ranking" on the platform. Preference +43% increase in orders volume. Engagement Increase in engagement (+31% SoMe followers).