mjam x jö partnership

mjam entered into their first time partnership with jö, a nationwide bonus program integrating with multiple retailers. Partnership campaign was divided by teaser, launch and an after push campaign. Collecting points with Günther and Jö. 360° Marketing Campaign: → Launch Paid social and organic → Campaign TV advertising Out-of-Home Paid social, performance and organic → Push post-campaign Out-of-Home / Digital Out-of-Home Paid social, performance and organic Awareness +10% increase in platform search. + 60% increase in sessions. Prize: "Best Advertising Campaign" at the #goldenÖ awards