Femmeart
Client
Personal Project
Industry
Architecture
Year
2018

Feminist Editorial

Femmeart is a quarterly editorial publication where, through interviews and women’s opinions, we take a closer look into different aspects of life, talking about current and controversial topics. Embracing a different perspective, the goal is to overcome imposed stereotypes and create a more empathetic way to look into each others’ reality. Each edition contains five interviews with women from different sectors and social backgrounds (e.g. businesswomen, sex workers, or artists). In addition, the magazine contains unique material created by women on a non-profit basis, such as poems, art, or culture recommendations. The aesthetics of the magazine stem from the necessity of appropriation of what a woman has been supposed to be historically: pink & soft. When we take those characteristics that have been imposed on us throughout years, and we claim them and make them ours, we are giving them a new sense and meaning: yes, I am a woman, I can be pink, I can be sensible and delicate, but that is where my power comes from. Empowerment is what raises.

Duration & timeline: 1 year, launched in 2015; relaunched 2024

Editorial

Creative / Art Direction: Paula Carbonell

Client
Personal Project
Industry
Architecture
Year
2018